Carpool MoGraph Reel 2016

Well, we've had a helluva year so far, and we wanted to pull together some of the mograph highlights to date. We've been fortunate to have great clients, that allow us to do some fun, creative work.

We're pulling together a video reel as well, but for now see what you think.  

The Genius of DiVinci

OK, we're not claiming to match DiVinci in the genius department, but the production software WorkGroups DaVinci and this new mograph marketing video could be considered a close 2nd. 

The goal for this video was to create something fun, bright, lively, creative AND something that could be used with, or without audio - so, on a website, and in a trade show booth for example. 

The mantra at META is "Made for Creatives, by Creatives" and this project was no different. We enjoyed working with their team to create this mograph video they'll be showing at their booth at the HOW design conference in Atlanta starting today.

15 Seconds is... really hard.

Often times, with motion graphics, it can be challenging to fill a lot of time - like 5 or 6 mins (or god forbid, more than this) - with engaging, exciting graphics and animation and keep the viewer interested. No one in this current landscape of web video should be making videos anywhere near this duration anyway, but recently, we were challenged in a different way.

One of our main clients needed a 15 second mograph ad. The video is being aired on the Channel 1 system in a number of high schools across the country, and required to come in at or under the 15 second mark - no more.

This proved to be far more challenging than we imagined, and frankly, it would have been easier to produce a 6 minute video as mentioned above. That said, we loved the challenge, and we think we succeeded. The client was thrilled with the outcome. 

We also created a slightly longer version for their International business. 

(Due to sensitivity of the content, we cannot display the final video here.)

More Pretty Stuff!

We at Carpool have been busy! We've got some larger projects lined up, and doing pre-work on, but also knocking out some sharp motion graphics videos along the way. We just wrapped this one up for a client. It's a companion piece to the earlier video we produced a few months ago. This project included a video as well as developing the graphics/icons used for the 4 separate categories. 

Have a look-see!

New Learning Makes Us Video Commercial

So, we have a few members of the Carpool Collective who work at Pearson (you may have noticed the video samples in the "Work" section...). Because of this, we of course don't do work for Pearson, but, Eric just finished the new Learning Makes Us Commercial to work with the upcoming LMU campaign to be used across all marketing for North America, scheduled to launch soon. Our script writer Cary did the wordies for it.

It was rolled out at a recent Higher Ed Conference - Educause - in late October, and the response has been pretty huge.

Anyway, check it out.

Things are Revving up

So, things are coming together swimmingly. Making some great connections with organizations, adding more talent to the collective, and getting some good projects lined up, and CARPOOL is ticking like a Swiss watch. We'll post some updates soon with some new projects and how they're chuggin' along. 

Meantime, we just wrapped up a nice little motion graphics piece last Friday. It's always a challenge finding ways to give words and graphs some personality and make a video like this engaging, but considering the quick turn-around, we were happy with how this one turned out.

(Due to sensitivity of the content, we cannot display the final video here.)

We have some new motion graphics series and video projects lining up.

More to come. Stay tuned.

 

Like a Phoenix

Remember several years ago? When the world was a better place? Everything just seemed... better. Everyone everywhere had a palpable zest for all things creative - a passion, nay insistence, for aesthetically beautiful things? Things that functioned AND moved with beauty and sophistication? Yeah, we do, too.

What happened?

It would be difficult to look past the obvious connection between this recent, cold void in the creative universe, and the disappearance of the original iteration of the Carpool Creative Collective some years ago.

Clearly, the two things go hand-in-hand, forever intertwined in history. Cause and effect. With every action... a reaction. Without order... chaos. etc., etc.

So, we are bringing the Carpool back. Streamlined. Efficient. More power under the hood. We're doing this for the greater good, for humanity, and for you. 

We love you.

 - Carpool