ICON Brand and Identity Development

In 2022, Carpool Creative worked with a local startup here in Iowa City. The dream was to bring a new, local, performing and visual arts school to Iowa City. The Brewery Square building on Clinton St. was transformed into a full-scale arts school and with this, a new brand and identity was needed. Something bold, exciting, fresh, current, and with plenty of design options to last for many years while the brand was becoming established. Creative direction, design, and taglines by Eric Kome and team.