Johnson County Public Health HIV and HEPC Testing Campaign

While brainstorming a campaign theme for the Johnson County Public Health org, we knew in order to reach the target audiences and encourage them to get tested, we needed to come up with something edgy, light-hearted, engaging and worth talking about. Yes, we needed a “buzz”. I must admit, even I was a bit surprised when they selected the “It only takes one prick” concept, but was thrilled to develop all aspects of the campaign, including short social media eye-catchers (as one example below) to get the word out.